publish, and you can define custom targets for each of those commands. For everything else we have a Plugin API which allows you to hook into pretty much any part of Forge's standard build process and do whatever you want.
maker: A tool that takes a packaged Electron application and outputs a certain kind of distributable
publisher: A tool that takes distributables and "publishes" (normally just uploads) them somewhere (for example, GitHub releases)
plugin: A tool that hooks into Forge's internals and can inject logic into your build process